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    GROUNDTRUTH x B.I.G North Expedition

    The purpose of this ski expedition to the North Pole is to collect valuable scientific data about Arctic Ocean Sea Ice – BEFORE IT’S GONE. Led by Polar Explorer, author and public speaker, Felicity Aston who has led record setting expeditions to both the North and South Poles. The B.I.G North Expedition sets off in April 2023 to the North Pole.

     

    In 2012 Felicity became the first woman to ski across Antarctica alone, a 1744 km journey that took her 59 days and earned her a place in the Guinness Book of World Records. In 2015 she was appointed MBE for services to polar exploration and was awarded the Polar Medal. Felicity is also a Fellow of the Royal Geographical Society in London and The Explorers Club in New York.

    In preparation for the expedition, the all female team have been working with key expert science collaborators to design ways in which their ski journey to the North Pole can be put to the best use to gather much needed data about this most inaccessible part of the world, a region which is so fundamental to much of the world’s climate systems.

    The information gathered by the expedition will be used in a number of different studies being undertaken by scientists in the UK and beyond, at the University of Manchester, the National Oceanography Centre, the University of Colorado and NASA.READ ABOUT THE SCIENCE

    GROUNDTRUTH HAVE DESIGNED BESPOKE SLEDGE COVERS MADE FROM 100% RECYCLED PLASTIC AND OUR NEWLY INNOVATED CAPTURED CO2 EMISSION COATING.

     

     

    Facing temperatures that can fall as low as ‑40 C/​F, the B.I.G, the expedition team will ski the last degree of latitude across the surface of the frozen Arctic Ocean to reach the North Pole in April 2023. Hauling everything they will need during their journey in bespoke GROUNDTRUTH sledges, they will camp out on the ice and use the 24-hour daylight to navigate their way through obstacles of ice rubble and open water out on the pack ice.

    It is a constantly shifting landscape that poses many risks, including polar bears, and a part of the world only accessible to skiers thanks to a complex logistical operation behind the scenes. The team recently tested the kit in Svalbard in preparation for the expedition. 

     

     

    “At GROUNDTRUTH we create products without compromise, in terms of supply chain ethics, material and environmental integrity. We care about stories, cross pollination and solution-based problem solving across cultures and industries. Working with the B.I.G North encompasses everything we stand for, strong leadership and brave decision making for climate action. ” – Sophia Scott. Co-Founder

     

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