At GROUNDTRUTH, one of the most important things we take into consideration when developing a new textile or product is field testing. To really know a product's durability, we have to put them to the test in really hard conditions. Survivalist, explorer and TV host, Ed Stafford, has spent most of his life in extreme locations around the world and has a wealth of travel experience.
Ed joined the Royal Military Academy Sandhurst 1998 and was promoted to Captain in February 2002, before leaving the British Army. In 2010, Ed became the first person to have walked the entire length of the Amazon River, documented in the 2011 TV series Walking the Amazon.
Since then Ed has been travelling the world in some of the most challenging environments - he is a true explorer at heart. His latest TV series First Man Out sees Ed Stafford as he competes with the world's top survival experts in a real-life race to get out of some of the planets most hostile environments.
We have joined forces with Ed Stafford to design the ultimate 40L Hybrid Duffle Pack. Over the course of 2021-2022 we have created a collaborative capsule that draws on our shared belief of having nature and workers rights at the heart of everything we do. The 40L Hybrid Duffel Pack is launching this January, stay tuned!
"GROUNDTRUTH... a perfect example of a new generation of companies set up with morals. Sure it wants to be successful - but at any cost? No. These sisters want to do things the right way, and if every company did that, we really would be going a long way to solving the World’s problems." Ed Stafford